Stand Your Ground is a universal strength lifestyle brand, driven to unite individuals from all areas of the strength community, under one common mantra - “Built on Struggle”. SYG apparel is strong enough for the gym, but also slick enough to wear casually.

While wearing the SYG brand, we want you to feel the strength behind the name, and the community. We are all in the same game, just different levels - dealing with the same hell, just different devils. We all possess the ability to overcome struggle, to never back down, and to conquer fear.

Strength is within us - we are built on struggle.

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